Author: Marketing Edge

Change campaign: Kelechi Nwosu unhappy with AAAN snub

Kelechi Nwosu, former Preisdent of the Association of Advertising Agencies of Nigeria...

Can Samsung’s Galaxy Note7 loss become Apple’s gain?

No doubt Samsung Galaxy Note7's battery explosion issue will bring a dent in its...

FG orders Samsung to come clean on Galaxy Note 7 malfunction

Samsung Electronics West Africa Limited has been given a seven-day ultimatum by...

Why Nigeria is in economic recession – Godwin Emefiele

The Central Bank of Nigeria (CBN) Governor, Mr. Godwin Emefiele, last weekend, in...

Emotional appeal is key to winning consumers, says O’Tudor

Principal Consultant of ADSTRAT Branding Management Consortium, Mr. Charles O’Tudor,...

Why your brands need Video advertising

Video advertising definitely has taken people on awares. That is, we all knew it...

Media Views' Iconic Billboard back to life with Star campaign

Media Views CEO, Tunde Adedoyin is a happy man again, as one of his biggest billboard...

DSTV hosts ‘Road to MAMA’ party in Lagos

Absolut Vodka and Google, in association with DStv and MTN are sponsoring the 2016...

Global ad experts okay traditional media

Advertising experts across the globe have agreed that the traditional media will...

Nestlé, others tackle illiteracy among female traders

In celebration of the ‘International Literacy Day’, Nestlé Côte d'Ivoire and...