Author: Marketing Edge

MTN surpasses rivals on GSM subscribers list for 2017

The MTN Group, Africa’s biggest mobile network operator by sales, has outshined...

Spectranet launches EVO MiFi to celebrate Valentine’s Day

Leading broadband and internet services provider, Spectranet 4GLTE has launched a...

How Dufil Prima led rice, pasta, and noodles category in Nigeria in 2017

Dufil Foods posted another strong performance in 2017 as it led the rice, pasta,...

TV advertisement revenue in Nigeria may rise by $400m

With the gradual transition of the Nigerian broadcast environment to full digital...

M&C Saatchi begins operations in Jakarta

M&C Saatchi, the world’s largest independent agency network, has started operations...

See It Be It opens for applications for 2018 Cannes Lions Festival

Applications for the 2018 Cannes Lions See It Be It programme have opened today...

Arik air woos new consumers with campaign

  Arik Air, Nigeria’s largest carrier has introduced a “super saver”...

Godswill Akpabio chairs foundation laying ceremony for Editors’ Plaza

The foundation stone laying ceremony for the multi-purpose Editors’ Plaza owned...

Media Perspectives wins Novartis media business in Nigeria

Media Perspectives, one of Nigeria’s top agencies has become the new owner of the...

Unilever threatens to pull ad spend from platforms that ‘breed division’

Unilever’s marketing boss Keith Weed is threatening to pull investment from platforms...