Author: Abimbola Mohammed

From Dialogue to Data: ARCON Champions a New Era of Storytelling in Marketing Communications

The Advertising Regulatory Council of Nigeria (ARCON) reached a key point with its...

WAN-IFRA fix date for World News Day 2025

With journalism under increasing pressure from political interference, economic strain,...

Blanche Aigle PR Wins West Africa’s Best PR Campaign at SABRE Awards Africa 2025, reinforcing Nigeria’s voice in purpose-led communications

Blanche Aigle PR has won West Africa’s Best PR Campaign at the SABRE Awards Africa...

WPP’s Chris Wade steps down, Michael Frohlich named successor

Chris Wade, Director of Communications and Corporate Affairs at WPP, has officially...

Creative or deceptive? Cannes Lions campaigns that crossed the line

Cannes Lions campaigns that crossed the line have sparked intense debate within the...

The rise and rise of Labubu as a viral trendsetter

In a digital age where impulse, identity, and algorithmic marketing fuse into a seamless...

MarketingWeek’s Festival of Marketing unveils 5 stages for ambitious marketers

The Festival of Marketing, in partnership with Marketing Week, will return with a...

Ad Review: Coca Cola’s Achalugo campaign sparked a viral love affair with authentic Nigerian storytelling

Coca Cola’s Achalugo campaign  has sparked a viral love affair with authentic...

Bacardí shakes up global creative review with new agency picks

In a significant move within the spirits industry, Bacardí Limited announced the...

Beyond demographics: Why psychographic profiling is the future of targeted marketing

In an era where marketers no longer define consumers by age, gender, or income alone,...