Apple TV+ to make docuseries of 1996 “Drink Pepsi, Get Stuff” campaign
Apple TV+ will be making a docuseries that takes an in-depth look at one of the most iconic advertising campaigns ever launched.
The docuseries tagged “The Jet” chronicles the Pepsi campaign from the 1990s portrayed that people could win a military Harrier jet in exchange for 7 million Pepsi Points.
In a published statement, the producers announced: “The Jet promises to be an entertaining and nostalgic deep dive into 1990s pop culture and the events that transpired after someone attempted to cash in their points for a Harrier fighter jet.”
The Jet tells the compelling true story behind the iconic “Drink Pepsi, Get Stuff” promotional campaign that presented a Harrier Jet at the end of a 1996 TV commercial in exchange for 7 million Pepsi Points. The docuseries is billed as an entertaining and nostalgic deep dive into 1990s pop culture and the events that transpired after someone attempted to cash in their points for a Harrier fighter jet.
John Leonard, who had attempted to cash in his points, ended up suing PepsiCo, Inc. in a contracts case tried in 1999, in an attempt to enforce Pepsi’s “offer” to redeem 7 million Pepsi Points for that AV-8 Harrier II jump jet. At the time, the jet was valued at $33.8 million.
According to reports, Leonard’s claims were rejected by the court, and though Pepsi continued to air the commercial, the company added a “Just Kidding” disclaimer to the ad and upped the cost of the Harrier Jet to 700 million Pepsi Points.
Emmy-nominated filmmakers of HBO’s “McMillion$” James Lee Hernandez and Brian Lazarte will both direct and executive produce the series, adding to Apple’s growing list of documentary series and films on its streaming platform.
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