APCON: Unveiling the new Acting Registrar
At a time when there is a universal call for diversity and gender equity in the workplace, Mrs. Ijedi Philomena Iyoha has emerged as the first female Acting Registrar/CEO of the Advertising Practitioners Council of Nigeria, APCON, the apex regulatory body of the advertising and marketing industry in Nigeria.
Mrs. Iyoha was appointed into the new role following the retirement of her former boss, Alhaji Bello Kankarofi late last year after he served his statutory term in office. Her elevation as Acting APCON CEO didn’t come as a surprise to many because she is one of the longest serving staff of the council and she was equally the most senior staff working under the former CEO.
Since she was appointed into the position there has been call for her to be made the substantive Registrar, to engender continuity and synergy, given that she was a key part of the progress and successes of the last leadership. More so, she has a depth of experience and contact that is invaluable in bringing stability and fostering growth in the industry.
Demonstrating an impressive breadth of comprehensive knowledge and experience, Mrs. Iyoha has managed large multicultural teams, different needs, requirements, constraints and diverging interests of stakeholders in the Advertising Industry.
She has served the Council at top level management and in several committees within the Council and other Industry Fora. She has attended courses, trainings and workshops extensively; and is well travelled locally and internationally. Her name is in the register of Advertising Practitioners Council in the full member category.
Mrs. Iyoha holds a Master of Science Degree in Mass Communications from the University of Lagos, Lagos State in 2005, having earlier bagged a Bachelor of Arts Degree in History from the Bendel State University (now Ambrose Ali University) Delta State, in 1990. Her other qualifications include a National Certificate in Education from College of Education, Abraka, Delta State in 1984.
She began her career as one of the few staff of the Advertising Practitioners Council of Nigeria, APCON, in November, 1992 as Assistant Education/Training Officer. Her career then began to rise steadily. In 1994, she rose to the post of Education/Training Officer, to the year 2001, when she became the Principal/Training Officer. A position she held for about four years before rising to become Assistant Chief Registration & Enforcement Officer, in the year 2004 through 2008. In the period 2008 to 2014, she became the Chief Registration & Enforcement Officer. Still in the employment of this Federal Parastatal, she upgraded to the post of Assistant Director/Head, Regulation, Monitoring & Enforcement Directorate.
She is a thorough bred, seasoned advertising practitioner whose vast experience spans over two and a half decade. She possesses an excellent knowledge of the Nigerian Advertising Industry Laws, Rules, Regulations and Code of Ethics. Her extensive experience garnered over the years, has given her the ability to conduct negotiations and deal with complex issues with diplomacy and tact at the highest level.
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