APCON fellowship will encourage future advertisers – new APCON Fellows
By Felicia Nwosu
A journey of a thousand miles, they say, begins with a step, and so it was for the new APCON Fellows who got inducted recently.
In the mood of celebration, and in appreciation of their attainment to professionalism and contributions to the growth of the Nigerian advertising industry, industry practitioners bestowed with the exalted position as Fellows have proudly revealed that the significance of the induction to the industry is huge, commendable, impactful and reckonable among other professional bodies.
Commenting on the significance of the induction to both the inductees and the industry with modesty, Yinka Adebayo, Executive Director, Media Investments at OMD WeCa Nigeria, said it is the celebration of renowned practitioners in the industry who have done exceedingly well over the years and being elevated to the zenith of the profession as Fellows.
“It is the celebration of renowned practitioners in the industry. It is a thing of joy getting to the pinnacle of your career after all these years; it is something one needs to thank God for,” he said.
Temitope Jemerigbe, Chief Executive Officer, DKK Nigeria, expressed her joy for being reckoned with APCON’s highest industry status, describing it as a thing of honour.
“It is recognition of the experience and contributions of individuals who are being conferred with the induction of which I am one, and I am really glad for this,” she said.
Managing Director and Chief Executive Officer of Towncriers Ltd., Kayode Olagesin said the transitional journey is a prestigious one that is only comparable with other renowned professional bodies such as SAN, ICAN and NMA.
“Being a Fellow is like the crowning glory of one’s career in any field. It is something really important to celebrate. People get awarded for so many things but this one coming from the professional body and a regulator is something that is indeed desirable and worthy of achievement,” he said.
Managing Director and Chief Executive Officer, Media Fuse Dentsu Aegis Network Nigeria, Emeka Okeke, in the same vein, agreed that becoming a Fellow is a rare feat, adding that it was timely and apt, considering the fact that the advertising industry is not richly dominated with large number of Fellows.
“It is coming at the right time because you can’t have a very striving industry contributing significantly to the gross domestic product of, not just a state, but a country, without having practitioners at the level of fellowship. It is also significant because it tells other people in the industry and outside that we have professionals who have attained their peak in their career, and that they have been accorded their place,” he noted.
Managing Director and Chief Executive Officer of Monumental Holdings Ltd, Oluwole Odubanjo, said it is an opportunity to challenge those who have made significant contributions to the marketing communications industry to do more, and to encourage future advertisers to continuously put in their best so as to get to the level of fellowship as well.
“It is good for the industry. It will galvanise people to intensify their efforts to make contributions and landmarks that will make way for recognition,” he said.
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