In what feels like the end of an era, Airtel Africa and Ogilvy Africa have officially parted ways after nearly 15 years of close collaboration, and years filled with shared ambition, creativity, and a relentless pursuit of growth across the continent.

Airtel and Ogilvy Africa, who once moved in sync to shape the voice and identity of Airtel across 14 African markets, are now charting different paths. Though the split comes quietly, without specifics disclosed, the farewell has been anything but cold. Instead, it echoes with the warmth of mutual respect and the weight of years spent building not just a brand, but a legacy.

Also Read:Ossai joins Ogilvy Africa/ Nigeria as Group Head, Brand Management & PR

Sharing it on its LinkedIn handle, Ogilvy Africa described the journey as one marked by learning, resilience, and innovation. From assembling nimble teams across disciplines to developing a bespoke operating model fit for the region’s unique demands, the agency paid tribute to the countless minds behind the scenes who brought Airtel’s vision to life. Together, they navigated complex landscapes and helped the telecom giant grow into a business nearing $5 billion in turnover.

In its farewell message, Ogilvy Africa saluted every team member who played a role, touching country by country, campaign by campaign. The agency expressed deep pride in the integrity and transparency that defined the partnership, especially in markets where the stakes were high and the terrain often unpredictable.

As the curtain closes on their long-standing relationship, there are no hard feelings—only gratitude, well-wishes, and a silent understanding that while their roads may now diverge, the footprints remain.

Also Read:Airtel Nigeria records $344 million revenue loss on data sales

In Ogilvy’s words, “We’ll cheer for your success, as we’re sure you’ll cheer for ours.”
After 15 years of growing together, Airtel and Ogilvy part not with bitterness, but with an emotional embrace, it is the kind that only comes after building something extraordinary together.

Also Watch:MARKETING EDGE ONTV