Airtel CEO gives reasons for continued sponsorship of Airtel Touching Lives
The season Three of the popular Airtel Touching Lives reality show is set to return to the screens in less than a fortnight. And Airtel CEO Mr Segun Ogunsaya, whose company is the major sponsor of the programme has said Airtel’s support of the event is based on the success recorded by the programme so far.
Telecommunications services provider, will hold an exclusive event on Saturday, 4th of February, 2017, to premiere the third edition of its CSR initiative, Airtel Touching Lives.
The premiere, which will hold at the Eko Hotel & Suites, will be attended by several dignitaries and will serve as a platform to promote the culture of giving, self-sacrifice, love and charity among Nigerians.
According to him, Airtel believes that to be a great company it must be good company and we are very much committed to earning our social license – the love and acceptance of the people we serve.
Top business executives, philanthropists, important government personalities, leaders in Non-Governmental Organisations (NGOs), media chiefs and prominent Nigerians have confirmed to grace the premiere of the CSR initiative.
Following a successful and widely acclaimed two seasons of the programme, Airtel Nigeria, in September last year, announced the Season 3 of the Touching Lives CSR programme and subsequently received thousands of entries/nominations in form of email, SMS and letters
The Airtel Touching Lives is a corporate social responsibility initiative designed to offer practical relief, succour, hope, opportunities and credible platforms to liberate and empower the underprivileged, disadvantaged individuals, families and communities in the Nigerian society.
The activities of Airtel Touching Lives are recorded and produced for national television with a view to promoting the spirit of giving and love among Nigerians.
It is scheduled to be aired on satellite and terrestrial TV stations in Nigeria and across Africa, the Airtel Touching Lives Season 3 captures the interventions of the telco toward less privileged individuals, people and communities in Nigeria.
The Season 3 is anchored by popular On-Air-Personality, Wana Udobang. It features stories of how the plight and despair of people are turned to optimism by the leading telecoms company.
Airtel’s Touching Lives programme CSR intervention is focused on empowering, uplifting and creating opportunities for underprivileged people, community and groups in the Nigerian society.
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