AI is challenging creative experts to get better – Akinyele
By Ibidunni Banjoko
Olalekan Akinyele, Creative Director at 7even Interactive Limited, said Artificial Intelligence (AI) has been challenging creative experts to improve their craft, while explaining how the technological tool can identify patterns in large data sets, lead to new insights and accelerate the pace of innovation.
While responding to the MARKETING EDGE inquiry, he stated that AI is challenging Creative experts who are open-minded, showing them the possibilities of how data can be used to their advantage when subjected to Deep Learning and Machine Learning.
According to him, AI will be a challenge to those who are not open-minded enough to the strength of how technology can enable creative craftsmanship.
“Ultimately, we want to do things better and faster and most times it requires a focused mind to achieve that. In the world of distractions as we have today with our smartphones, it is imperative that we will need tools to help us as Creatives to do other things,”
“The implication of that will be trusting AI too much, Creatives might become lazy and irrelevant if they use and trust AI too much. But we shouldn’t underestimate the possibilities as well,” he added.
He advised the practitioners to take advantage of AI, but they should not let it ruin them as it has come to stay.
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