On Tuesday, the 1st of November, 2016, AfricaMagic on DStv and GOtv unveiled a new tagline, “entertainment loved by Africa.” The rebranding is in furtherance of AfricaMagic’s development strategy, and follows the redefinition of the AfricaMagic channels in 2014 and the launch of AfricaMagic Igbo in 2015.

As part of the initiative, all the AfricaMagic platforms now have new logos and an exciting new look and feel, whilst retaining their names and the same programming and African storytelling.

Speaking on the channels’ rebranding, the Managing Director, MultiChoice Nigeria, Mr. John Ugbe said:”MultiChoice is proud to offer our subscribers the best in African entertainment on our Africa Magic channels. Our viewers on DStv and GOtv can continue to enjoy the best movies, drama series and reality shows on the Africa Magic channels all with an exciting new look and feel. We encourage them to tune in to DStv and GOtv today to see and experience Africa Magic like never before.”

AfricaMagic’s rebranding marks another highlight in the brand’s evolution from one channel in 2003 to eight channels offering entertainment content across different genres. The channels include:
• AfricaMagic Showcase (DStv channel 151), home to such hit original shows as Tinsel, Hush, The Voice Nigeria with emphasis on premium African content, from blockbuster movies to must-watch series, all screened first on the channel.

• AfricaMagic Epic (DStv channel 152 and GOtv channel 9), rooted in culture and home to the best epic movies from the continent

• AfricaMagic Urban (DStv channel 153), with content drawn from ‘real life, real stories’ based on contemporary tales told in modern settings.

• AfricaMagic Family (DStv channel 154 and GOtv channel 2), a familiar channel for viewers on the continent, and jam-packed with stars and stories.

Other channels are AfricaMagic World (DStv channel 155 and GOtv channel 10) and the local language General Entertainment channels: AfricaMagic Hausa (DStv channel 156 and GOtv channel 4), AfricaMagic Yoruba (DStv channel 157 and GOtv channel 5) and AfricaMagic Igbo (DStv channel 159).

Also speaking on the rebranding, the Director, M-Net West Africa, Wangi Mba-Uzoukwu, said: “Africa Magic is undoubtedly the home of entertainment in Africa and our viewers have come to expect the best content out of the continent, from drama series and movies, to telenovelas, magazine and reality shows. Our new logos and channel design speak truly to the channels’ audiences and unique offerings, and we are truly excited to bring to viewers the new face of the Africa Magic brand.”