AFC announces media rights deal in Africa with StarTimes
Asian Football Confederation (AFC) has announced StarTimes, one of the biggest pan-regional Pay-TV operators, as its new media partner in Sub-Saharan Africa for 2021. StarTimes will broadcast the AFC’s national team and club competitions, including the AFC Asian Qualifiers Road to Qatar Final Round (until December 31, 2021), as well as the Group Stages, Knock-out Stages and Finals of the AFC Champions League 2021 and the AFC Cup 2021 on a non-exclusive basis.
Since entering the African market in 2008, StarTimes became the fastest-growing digital TV operator with services in more than 30 countries across the continent.
StarTimes is one of the biggest pan-regional Pay-TV operators in sub-Saharan Africa, servicing over 13 million Pay-TV subscribers and 27 million streaming service users.
With the AFC national team and club competitions, StarTimes further expands their already impressive portfolio of rights, which includes the Bundesliga, UEFA Europa League, the FA Cup and the UEFA Euro 2020 among others.
AFC general secretary Dato’ Windsor John, said: “The AFC is delighted with this new partnership which will bring the best of Asian football to the sub-Saharan African region, and we are thankful to the StarTimes for recognising the value of the AFC’s competitions.
“The agreement will not only increase the exposure of our world-class competitions and platforms beyond the Continent, but also enhance the stature of the AFC’s brand as we continue to expand our family of global partners.”
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