Advertisers will need to adapt in 2023- Eskimi CEO
By Zion Rufus
Against the backdrop of currently prevalent situations and events such as threats of recession, Nigeria’s currency change, general elections, and the National Census scheduled to kick off in April 2023, Vytautas Paukstys, CEO of programmatic advertising platform, Eskimi has expressed the need for advertisers to adapt to both new and existing realities going into the new year.
“I think we have had our share of challenges over the last couple of years. It can’t possibly get more challenging than it already is,” Vytas pointed in a conversation with MARKETING EDGE while commenting on how these events would likely shape the marketing communications industry at the just concluded Eskimi Workshop for brand managers.
Continuing, he shared: “All over the world it is volatile and we really need to adapt as much as possible. And narrowing this down to the Nigerian, and generally the current African situation, i think it’s pretty much the same as all over the world; so we just really need to adapt.”
“The pricing algorithm was the first step for us to adapt to specific changes and offer advertisers in this market something that would secure them and ensure that at least inflation doesn’t happen at the same rate; touching the advertising rates and not affecting their advertising investments, because we understand that especially in the market downturn scenario that advertisers will immediately start to consider cutting marketing costs and this is our way of telling advertisers that we are with them basically by adjusting the pricing so they don’t have to.”
Eskimi is a programmatic ad company focused on African and Asian markets with the development of three products which includes Eskimi DSP, Eskimi social network, and Eskimi payment platform.
The Eskimi Workshop was introduced to create awareness and develop a clear understanding of the unique brands and agencies’ operational models while facilitating engagement on the impact of programmatic advertising.
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