ADVAN set for 2023 Marketing Masterclass
By Felicia Nwosu
In line with its vision of developing and equipping its members at all levels with the necessary competencies and skills to enable them to continuously deliver top-notch marketing experience to consumers, the Advertisers’ Association of Nigeria (ADVAN) has announced plans to hold its 2023 Marketing Master Class. The event is scheduled to be held on the 19th of April 2023, at Regent Hotel, G.R.A. Ikeja, Lagos.
According to ADVAN, the theme for this year’s Masterclass is: “The Fundamentals of Marketing and Media”. It is richly packed with important topics which will focus on: Understanding the Digital Media Ecosystem, Media Monitoring and Measuring Effectiveness (offline and online), Mind share, Behavioural Change to Switching, Fundamentals of Marketing – Business Processes, Marketing Comms and what the positioning of a brand manager should be, as well as Marketing and Finance.
Interested participants are advised to see the registration link of the association as registration is FREE for members.
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