ADVAN rewards marketing excellence, tasks members on collaboration
By Oghale Mafuru
Amidst glitz and glamour, advertisers, under the aegis of the Advertisers’ Association of Nigeria (ADVAN) have rewarded outstanding brands and products in the Nigerian marketing communications ecosystem for their creative excellence.
The recognition and honour were bestowed on the best performing brands in the market at Muson Centre, Onikan Lagos at the 10th edition of the ADVAN awards with the theme: “ Future Fit Marketing: Be Tomorrow Ready”.
Speaking during the occasion, Acting President of ADVAN, Bunmi Adeniba, said the recognition of outstanding feats by brand owners is crucial to the development of the industry as it will inspire excellence and more innovative and groundbreaking initiatives.
While affirming that the recognition will encourage the market makers and gladiators to do more in satisfying their customers, the Association boss called for more collaboration amongst industry players as it is critical to the growth of the industry.
In her words: “Today is a celebration of excellence. It is one way where we redraw the baseline for knowledge sharing, creativity, and capability building as a team. So, what we expect of this event is not just the glitz and glamour of the occasion, it is actually that we see good works that have been done and the other people have been inspired. So either way, whether you are on a stage taking a trophy or not, you are learning, inspired for greater works that you can do in the interest of our consumers that we serve.”
While expressing optimism for the business outlook for 2022, Mrs. Adeniba urged members to explore collaboration and partnerships as they will help redefine the marketing ecosystem.
She said: “Well 2022, what we see is consolidating some of the works that have been done to platforms that have been established to redefine great works. Collaboration in the industry is what we are looking forward to.”
The elated awardees expressed determination to continue to work assiduously to improve marketing efforts and consumer experience initiatives.
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