ADVAN Partners Innovation Day set to hold
By Felicia Nwosu
The Advertisers Association of Nigeria (ADVAN), has expressed its readiness to host one of the most anticipated gatherings in the marketing industry, ADVAN Partners Innovation Day, scheduled for Wednesday, November 27, 2024. It will be held at the Bungalow Hall, Adekunle Fajuyi Way, G.R.A, Ikeja, Lagos.
According to ADVAN, the exclusive event promises a deep dive into cutting-edge insights and strategies that are shaping the future of brand marketing.
The highlight of the day is Kantar’s unveiling of its Blueprint for Brand Growth, an evidence-based framework that provides a clear roadmap for marketing success in a fast-evolving industry. This framework is built on an impressive dataset, comprising 15.4 billion attitudinal data points and 1.1 billion purchase data points across more than 50 markets, including Nigeria, spanning over a decade.
It will also feature a powerhouse panel of marketing leaders who will discuss the theme: “Unleashing the Power of Innovation for Marketing Effectiveness”.
The distinguished lineup speakers includes: Maurice Igugu, Chief Marketing Officer at Sterling Bank, a seasoned expert in leveraging innovative strategies to drive brand success, Elo Umeh, Founder and CEO of Terragon Group, known for his expertise in data-driven marketing and technology, Maureen Ifada, Marketing Director at FrieslandCampina, recognized for her leadership in building strong consumer-centric brands and Stanislaus Martins, President of the Association of Digital Marketing Professionals of Nigeria, a prominent voice in digital transformation and marketing strategies.
The renowned advertisers’ body said the event will serve as a platform for showcasing the latest advancements in artificial intelligence, media effectiveness, and research. It added that brand partners will present innovative tools and technologies that promise to redefine how marketers engage with consumers.
Other activities to liven up the event include: Exhibition, which will be kicking off at 12:00 noon, while the panel session comes up at 2:00 PM. This engaging panel session, scheduled for 2:00 PM, will delve into the transformative role of innovation in achieving marketing effectiveness.
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