The Association of Advertising Agencies of Nigeria (AAAN) has expressed deep sorrow over the passing of Mr John Ajayi, describing him as a towering figure whose influence helped shape Nigeria’s modern marketing communications landscape.

In a condolence statement signed by the association’s leadership, AAAN said it received the news of Ajayi’s passing with deep sadness, noting that he was not only a publisher and industry leader but also a visionary whose passion, courage and unwavering commitment set him apart.

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The statement noted that Ajayi’s contributions went far beyond his professional titles. According to AAAN, his role in advancing the growth of the marketing communications industry, mentoring younger professionals and consistently championing high standards of excellence has left a legacy that will endure for years to come.

AAAN added that his passing has created a significant void, one that will be felt across the entire marketing communications community, as well as by his family and close colleagues.

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The association described him as a generous spirit and a steady voice of clarity in challenging times, whose insight, warmth and presence enriched every space he occupied.

In the message, AAAN extended its sympathies to Ajayi’s family, encouraging them to find comfort in the far reaching impact of his life and work. The association said the respect and admiration he earned throughout his journey stand as a testament to the values he lived by and the lives he touched.

Addressing his professional colleagues, AAAN urged industry practitioners to allow Ajayi’s memory to continue inspiring excellence, integrity and innovation. The association stressed that honouring his legacy means carrying forward the values he embodied and sustaining the standards he worked tirelessly to uphold.

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