Nigeria’s Noah’s Ark, SA’s Ogilvy & Mather, DDB, others make Loeries final list

Noah’s Ark Communications Limited from Nigeria has made the final list at the 38th edition of the Loeries Awards which will end on Sunday in Durban, South Africa.

The agency’s work on the ‘Queen’ and ‘Obama’ campaign from UAC’s Gala snacks got nominated in the Magazine Advertising category of the awards. At the last LAIF award, the agency also won two Golds in the ‘Ad that never ran’ category (Press) and the Food and Consumables category for the same campaigns.

The Lanre Adisa-led company also got three nominations in the Newspaper Advertising category for Boko Halal’s ‘The Young Bookworm’ with separate campaigns titled ‘Paul Biya’, ‘Muhammadu Buhari’ and ‘Idriss Deby’.

Noah’ Ark also made the final list in the ‘Internet Video Above 30s’ category for ‘Project Shoes’ campaign of Boko Halal’s ‘The Young Bookworm’. The Young Bookworm is a project set to redefine book reading in an interactive way for children in the hope of breaking negative and extremist stereotypes attached to reading especially in northern Nigeria.

In the Loeries’ Music Video category, Nigerian record label Chocolate City got two nominations for the music videos of ‘Everything – MI’ by MI and ‘Dice Ailes’ by Dice Ailes.

South Africa’s Ogilvy & Mather leads the awards train with well over 60 nominations for various advertising campaigns. TBWA\RAAD and DDB also got numerous nominations in various categories.

In the Ambient & Alternative Media category, Ogilvy & Mather Cape Town has five nominations for the ‘Welling Tops’ campaign done for Wellingtons Tomato Sauce; ‘District Six Travelling Suitcases’ for District Six Museum; ‘The SAB Spike Detector Coaster’ for the ‘SAB Drink Responsibly Initiative’ of South African Breweries; ‘The Vuvuliser’ for Castrol and ‘Gumtree Christmas Wrapping Paper’ for Gumtree SA. TBWA\RAAD and DDB have one nomination for Pril Dishwashing Liquid’s ‘One-Drop Bottle’ and ‘Sit down to save lives’ for Blood Donations campaigns respectively.

From about 18 nominations, M&C Saatchi Abel has a nomination in the Brand Identity & Collateral Design – Direct & Promotional Mail category for MANS Razors’ ‘Perfect Hiding Place’ campaign. The ‘Red Bull Summer Edition’ campaign for Red Bull energy drink also got Publicis Machine a nomination in this category.

In the Branded Content Video – Campaign category, DDB’s ‘Education’ advert for Telkom BCX, made the final list. Telkom BCX’ campaign on ‘Social Media’ and ‘Shopping’ also made the nominations in the Branded Content Video – Single Execution category.

Again, Ogilvy & Mather Johannesburg’s ‘#LetsTalkColour’ campaign for MTV Africa; ‘Popping Joburg’ campaign for KFC Popping Candy Krusher and ‘Ziyabanda feat. Stilo Magolide’ for SABMiller’s Castle Lite lead the Branded Content Video – Single Execution category.

However, the ‘Magic Seats’ Campaign for Honda Jazz Done By DDB is on the final list for the category: ‘Creative Use of Paper’. Other nominations were gotten by Mullen Lowe for ‘Connect 2016 – Magnetism’ campaign of Nestle Professional and ‘PERi-THREAD Book’ campaign; Black River FC for ‘Payslip dreams’ campaign of Reach for a dream charity; Mullen Lowe for ‘Connect 2016 – Magnetism’ campaign of Nestle Professional; FCB Cape Town for the ‘Perfectly Blended’ campaign of Retsol Equatorial Coffee.

Other advertising agencies like Y & R South Africa, King James Group and ThirtyFour had their names dotting the various list across different categories. The final winners will be announced this weekend.

The Loeries offer networking opportunities for advertising operators from Africa with their contemporaries in the Middle East. Over the years, the award ceremony has expanded its frontiers from South Africa to other parts of Africa and the Middle East.

The five-day event usually called ‘Loeries Creative Week’ features seminars, talk shows and opportunity to network with the best brains in the creative world – the AD & D, creative review, creative directors, the best in the advertising business.