LaCasera celebrates Covid-19 frontline heroes
In appreciation of the frontline workers who have been committed to the overall well-being of Nigerians during the Covid-19 pandemic, The LaCasera Company (TLCC) is celebrating and rewarding them with the “LaCasera Heroes”. The initiative is designed to celebrate and recognise frontline heroes that have been providing essential services from the inception of Covid-19 pandemic in Nigeria.
Speaking at the gift presentation and the unveiling of the LaCasera Heroes, the Managing Director, The LaCasera Company, Mr. Chinedum Okereke, explained that recognising the contributions of these unusual yet special heroes are extremely important. He also revealed that The LaCasera Heroes initiative is to contribute to the emotional well-being of individuals working at high risk and under intense pressure by recognising, appreciating and celebrating them in an unforgettable way.
“These are unusual times and many people are doing incredible work to keep our people and cities and the country running as best as is safely possible. LaCasera Heroes is our way of shining the spotlight on them for their self-sacrificing work as we show our appreciation. It’s a time like this that a thank you goes a long way,” Okereke said.
Announcing the winners, the Group Marketing Director, LaCasera, Agu Emmanuel said: “We have many individuals who have done well to assist the country during this period and it is important for us to support the communities where we operate. It is wonderful to hear these stories which are great examples of how people are making a real difference to people’s lives during this uncertain period.
“In light of the current pandemic, LaCasera is excited to bring well-deserved recognition to these hardworking individuals. Ten super heroes emerged from the pool of outstanding entries received from individuals online who nominated their ‘everyday super hero’. These Super heroes are celebrated in a spectacular way, with their own super hero names and avatars with products and shopping voucher gift packs.”
The first Batch of the Lacasera Heroes are Tolani Odukoya, a medical student and a member of the COVID-19 response call centre; Segun Adediji, a pharmacist at the University of Lagos Teaching Hospital; Mrs. Ikemenego Chika, a Store Owner in Port Harcourt; Khafilat Ojomu-Ilelaboye, the Head Nurse at the Onikan Isolation Centre; Dr Amarachukwu Karen Allison, a medical doctor in Ogun State; Dr. Bella Nifemi in Lagos; Uche Akano, a police officer in Lagos; Uka Mary-Ann Oluchi, a nurse in Abia State; Oduala Olorunrinu, a biochemist in Lagos and Dr. Ola Brown of Naija Flying Doctors who have been working on the frontline and staying away from home to protect everyone, while we are cocooning at home. Many congratulations to the competition winners.
“With the large number of entries received, LaCasera is pleased to announce that the celebration of the heroes will continue until the end of the year. More heroes will be unveiled and celebrated as they are nominated via our social media pages,” Mr. Agu explained.
About LaCasera
Incorporated in Nigeria in the year 2000, The La Casera Company (TLCC) is a member of JOTNA Group of Companies.
TLCC is a leading beverage company and the pioneer of PET bottled Carbonated Soft Drinks (CSD) in Nigeria. The company manufactures, markets, and presently distributes six products, including LaCasera Apple drink across the nation and other parts of West Africa. Its flagship product, LaCasera Apple was launched in Nov. 2001. The phrase “LaCasera” is derived from Spanish, and it means ‘A drink from the home’.
LaCasera Apple is the first-ever soft drink to be offered in a PET bottle in Nigeria. It is also the only CSD with 5% real apple juice. Other products from TLCC include, Nirvana Tonic Water and Nirvana Soda Water which launched in August 2012, Smoov Chapman which launched in September 2014, Bold Bitter Lemon Extra (formerly Nirvana Bitter Lemon) which re- launched in 2015, and Nirvana Table Water.
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