AAAN’s digital 47th Annual General Meeting holds today
Association of Advertising Agencies of Nigeria (AAAN), is set to hold her 47th annual general meeting today, 2nd of July 2020.
The announcement was made via the association’s official Instagram handle, and participants were advised to register in advance for the event scheduled for 10am on Zoom. After registering, would-be participants will receive a confirmation email containing information about joining the meeting.
The association’s maiden formal meeting took place in June 1971 under the chairmanship of the late Mr. Dotun Okubanjo. The association mission statement is: “To regulate the practice of advertising among member-agencies towards improving standards, corporate respectability, profitability and knowledge, encourage symbiotic relationships among practitioners and other related sectoral bodies, in order to enhance the business environment in which we operate, thereby strengthening the contribution of advertising to the nation’s development”.
Recall that the association organized its 2020 business outlook seminar with the theme: “Nigerian Business Environment in the Year 2020: Implications for Advertising Agencies”. The theme, the association had explained, was chosen to highlight current global economic variables and their effects on the Nigerian economy prior to the outbreak of Covid19 pandemic in March.
Some of the issues expected to be discussed during the online meeting are, but not limited to, the election of the association new president following the end of the tenure of Ikechi Odibo-led executive who took over from Kayode Oluwasona who governed the body as president for two years ending 2018.
Fans of the association opined that there was no doubt the creative body must be deep and profound in determining who takes over the helm of affairs of the 47 years old body considering the deepening dynamics in the environment which have affected the industry.
In all ramifications, the present dynamic environment demands that credible, youthful-thinking, tech-savvy and active leaders are elected at either federal, state or association levels to take such institutions to the next level.
Social media has all been agog with the CEO of X3M Ideas, Steve Babaeko’s intention to be the next arrowhead of this prestigious association considering his over 25 years of experience in the industry. He has also served as the association publicity secretary and the outgoing vice president.
Voices in the online community have unanimously agreed that Steve is the best man for the job, and Steve’s campaign slogan, “Advancing Together”, fully encapsulates his manifesto. His plan of action ranges from making reforms to empowering women and providing equal opportunities for members of the marketing communications industry, to establishing a standard advertising academy that will foster the growth of talents available in the country. A more inclusive approach to leadership is, quite frankly, long overdue and Steve’s agenda will be well received.
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