LASAA moves to sanitise billboard environments in military barracks
The Lagos State Signage and Advertising Agency (LASAA) has disclosed it is working hard towards ensuring that the billboard environment in and around military barracks and installations were properly sanitised and well maintained.
The agency said it is presently interfacing with Heads of military formations in a bid to find lasting solutions to challenges of environmental pollution posed by outdoor advertising structures within the precincts of military barracks in the state.
Giving information to this effect was Assistant General Manager at LASAA, Temitope Akande while answering to MARKETING EDGE enquiries in Lagos, recently.
According to the agency boss, the new administration is committed to doubling the current revenue drive in the state by increasing surveillance of illegal or substandard structures that constitute visual blight and encouraging innovations as obtainable around the world to add value to the industry.
He added that the agency was currently meeting with the executives of the Outdoor Advertising Association of Nigeria (OAAN) with a view to improving upon working relationships with operators in the sector, pointing out that the agency had constituted standing committees to that effect which would scale down to quarterly meetings with the group .
“We are meeting with heads of other sectoral bodies such as Association of Advertising Agencies of Nigeria (AAAN), Media Independent Practitioners Association of Nigeria (MIPAN) and Experiential Marketers’ Association of Nigeria (EXMAN).
“We are interfacing with Military Formations Head to find lasting solutions to outdoor advertising structures within the military barracks/precincts,” he explained.
On the issue of multiple taxation which had become major challenge to business operators in the state, he disclosed that the agency was interacting with governmental agencies having similar operations on how to reduce significantly on the incidence of multiple taxation so that businesses of practitioners could flourish without too much financial burden.
He added that the agency was exploring other alternative outdoor advertising platforms and structures that would complement the environment, double the revenue drive for the state and add the aesthetics in line with the theme agenda for the environment and within the Greater Lagos vision.
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