Global streaming market to hit $149bn by 2026 from $38.56bn in 2018
Allied Market Research, a company that provides business insights and market research reports, estimates that the global video streaming market will be worth $149.34bn globally by 2026, up from just $38.56bn in 2018.
“A steady rise in live-streamed content is driving a resilient market, including the emergence of cloud-based video streaming solutions and an embrace of video game streaming, have combined to push the market forward,” the report said.
According to the report, pay-TV continues to command three-fifths of global video streaming revenues in 2018 with this dominance likely to go unchallenged through to 2026 courtesy of rapid broadband adoption across Asia-Pacific.
“North America meanwhile accounts for more than half the market share for all global video sharing, a position of dominance it is likely to maintain throughout the forecast period with leading players including the likes of Amazon, Comcast and Hulu,” the report added.
Sounding a note of warming amidst the atmosphere of confidence, the report acknowledges that limitations in technology such as bandwidth, latency and reliability will continue to limit the sector’s full potential.
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