Google today announced that it’s making some changes to its iconic logo and overall branding. It’s also making changes to the design of its mobile search results pages.

The company says it’s making these changes because the way people interact with its products has changed. The idea is for the new logo and identity family to reflect “this reality and shows you when the Google magic is working for you, even on the tiniest screens.”

The tech giant announced the move this morning in the only way big tech players know how, with a blog post saying: “We’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk),” the post read.

The brand also describes the move in a video which you can watch below, with Google explaining the new positioning doesn’t “simply tell you that you’re using Google, but also shows you how Google is working for you”.