Countdown to CLX, Cannes Lions and MediaLink’s new experience-led initiative with the world’s leading content creators
13 June 2019 – CLX, the new experiential and immersive initiative set up by Cannes Lions International Festival of Creativity and advisory firm MediaLink, brings together the world’s leading content and entertainment creators with brands and agencies to share insights and provide new opportunities to better connect with consumers, at scale, in an age of limitless choice.
Designed to drive businesses forward, Festival attendees will have the unique opportunity to enjoy an intimate and curated programme, which includes experiential activations, interactive roundtables, exclusive meetings and networking, hosted by seven game-changing partners made up of the most in-demand content creators in the world.
Activision Blizzard will showcase the power of gaming and its ability to touch millions across the world with the interactive installation Behind the Screen.
Adobe will explore the secrets behind creating breakthrough experiences, and showcase how innovations in drawing, voice and AR are enabling people and brands to express and share their creativity.
Amazon and Huge will discuss how to embrace collaboration to bring brand voice to life using innovation, creativity, and storytelling.
iHeartRadio, Wondery and Stitcher will provide an understanding of best ways of brand building by engaging consumers through podcasts.
Microsoft invite attendees to visit its Agency of the Future and discover the latest innovations in data, AI, voice, mixed reality and audience solutions.
NBCUniversal will share how it empowers storytellers around the world through moving content, unparalleled data and global distribution.
TikTok will explore how its unique and captivating short-form videos create new ways to engage with a broader community
Michael Kassan, Chairman and CEO of MediaLink, comments, “This is an amazing chance to meet and learn from the best content creators in the world, as they come together under one roof, to share their knowledge and expertise with the sole aim to help brands stand out with engaging and effective marketing.”
Louise Benson, VP Festivals, Cannes Lions, added:,“CLX can lead to valuable partnerships between world-class content creators, marketers and agencies in a world of connected and savvy consumers, which faced with great choice, expect a meaningful and entertaining customer experience.”
CLX takes place Tuesday 18 to Friday 21 June 2019 in Palais II during the Cannes Lions International Festival of Creativity. The first two days (Tuesday 18 and Wednesday 19 June) will be an invitation only summit. On Thursday 20 and Friday 21 June, CLX will be open to all Festival delegates.
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