Quadrant MSL wins four new accounts
Leading Public Relations agency, Quadrant MSL, has won four new businesses to add to the plethora of its accounts portfolio.
The Managing Consultant, Quadrant MSL, Mrs. Uche Ajene, disclosed this to MARKETING EDGE during the Nigerian Institute of Public Relations (NIPR), Lagos State Chapter women summit at Sheraton Lagos Hotel.
Ajene who refused to disclose some of the accounts said that it has been an interesting year for the agency since January till now.
In her words: “I would say that we have had four clients so far in this quarter. We have won new clients but I am not privy to say that because right now we are just trying to sign it up and we are still in the negotiation stage”
She, however, stressed that business was not as good as it were the prior years during this period because of the electioneering process in the country.
Ajene added “In January, we came in and as you know it is a brand new year, you are still doing your strategies, we are putting things together , we are servicing our clients which we have been servicing from the prior year, February and March we go into election; so it has been a kind of slow especially because from investment standpoint, from company standpoint, they don’t want to spend money, they are still trying to see how and who is going to win the election before they know what their corporate strategies are”
“Until you determine what your corporate strategy is before you can determine what your communication strategy is. So we found that in the market place but I think now that things are beginning to shape up, people will then be able to figure out what they intend to do going forward and I think that business activities will increase.”
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