PetSmart has appointed BarkleyOKRP as its integrated creative and media agency of record following a competitive review process.

Under the new partnership, BarkleyOKRP will handle strategy, creative development, media planning and buying, data analytics, and performance measurement for the pet retail giant.

The consolidated approach brings all of PetSmart’s marketing functions under a single agency, with the goal of strengthening brand loyalty and accelerating business growth.

According to estimates from agency research firm COMvergence, PetSmart’s 2026 media spending is projected at $98 million.

Bradley Breuer, Senior Vice President of Marketing at PetSmart, said:

“PetSmart has an opportunity to help more people experience the joy that comes from a life with pets. BarkleyOKRP understands the emotional bond between pets and their owners. We’re excited to work with them to connect our marketing in meaningful ways and continue the momentum of our ‘Anything for Pets’ promise.”

PetSmart operates more than 1,700 stores across the United States, Canada, and Puerto Rico, making it one of the largest pet specialty retailers in North America.

Katy Hornaday, CEO of BarkleyOKRP, commented:

“PetSmart is an iconic brand with an incredible opportunity to deepen its relationship with pet parents. Doing this with the full power of our integrated offering will only magnify the results.”

The agency is already developing PetSmart’s new holiday campaign, which is scheduled to launch this fall.