Range Rover has officially entered the electric vehicle market with the unveiling of its first fully electric model, marking a major step in the luxury brand’s long planned transition to electric mobility.

Meanwhile,  new Range Rover Electric will be manufactured at JLR’s Solihull plant in the West Midlands, following a year long delay to its original launch schedule.

Also, the  debut also signals a wider transformation across Jaguar Land Rover, as the automaker upgrades its manufacturing operations and prepares its workforce for an increasingly electric vehicle focused industry.

In addition, JLR has invested in new battery and electric drive unit production facilities while retraining thousands of employees to support the transition.

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Furthermore, the company said it has upskilled about 10,500 workers, including roughly 9,000 employees in Solihull and another 1,500 across the wider West Midlands region.

At the same time, the company’s electric propulsion manufacturing centre in Wolverhampton has expanded its operations. The facility now produces battery packs and electric drive units alongside components for conventional internal combustion engines.

Martin Limpert, Managing Director of Range Rover, described the electric model as the product of a decade of engineering development, reflecting the extensive work behind the brand’s move into electric vehicles.

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However, the launch comes at a challenging period for JLR. The Coventry based automaker has faced declining profits, supply chain difficulties and a major restructuring programme following a cyber attack that disrupted production for more than a month last year.

StoryBoard in its report, revealed that, the  company’s financial performance has also come under pressure. JLR reported profits of just £66 million in the first quarter after a fire at a key supplier in Norway affected its supply chain.

Above all, the automaker has confirmed that fewer than 300 jobs will be affected by its latest restructuring programme, adding to the workforce uncertainty surrounding the business.

Despite those pressures, JLR continues to position new vehicle launches as a central part of its recovery strategy. The company has maintained that its product pipeline will help strengthen the business while it navigates continuing geopolitical, inflationary and regulatory challenges confronting the global automotive industry.

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