Disney and TikTok have struck a first-of-its-kind partnership that could reshape how fans, creators and traditional media platforms interact.

Under the agreement, TikTok creators will be able to use Disney intellectual property to make short-form videos, and selected videos will also be distributed on Disney+ through its vertical-video feed, Verts.

The deal is notable not only because it opens Disney’s franchises to creator-made content, but also because it marks the first time TikTok videos will be shown on another streaming platform. It is a clear sign that Disney is moving further into the short-form, mobile-first world that has increasingly defined entertainment discovery, especially among younger audiences.

According to reports from The New York Times, creators will get access to assets drawn from hundreds of Disney films and television shows, including titles across Marvel, Pixar, Star Wars, FX and Lucasfilm.

The program will begin in the United States in the coming months before expanding to other markets, while financial terms remain undisclosed.

The partnership also fits into Disney’s broader push into vertical video. Earlier this year, Disney+ began rolling out Verts, its TikTok-style short-form feed built to serve mobile users and help drive deeper engagement with Disney content.

The new TikTok agreement effectively extends that strategy, creating an official bridge between fan-created short videos and Disney’s own streaming ecosystem.

This is a significant shift for a company that has historically been known for tight control over its intellectual property.

Rather than keeping fan energy outside its walls, Disney is now allowing selected creator content to live inside its platform, a move that suggests the company sees creator culture not as a threat but as a discovery engine.