The global market research services sector continues to gather steady momentum as organisations intensify their demand for sharper consumer intelligence and data backed decision making.

Research and Market,  in its own report, disclosed that current projections show the market advancing from 93.37 billion dollars in 2025 to 96.77 billion dollars in 2026, reflecting a compound annual growth rate of 3.6 percent.

This steady climb clearly demonstrates how businesses now rely more heavily on structured insights to guide strategy, refine products, and maintain competitive relevance in an increasingly complex marketplace.

Over recent years, several structural forces have actively powered this upward movement. Companies have deliberately shifted toward evidence based decision frameworks, while product teams have simultaneously deepened their consumer centric development models.

At the same time, the rapid adoption of digital survey platforms has simplified large scale data capture, and brand owners have intensified their focus on continuous brand tracking to monitor perception in real time.

In parallel, analytics driven consulting models have moved from optional support functions to core strategic capabilities, thereby strengthening demand for professional research services across industries.

Looking ahead, the outlook remains positive and even more dynamic. Market value is expected to reach 116.02 billion dollars by 2030, supported by a faster compound annual growth rate of 4.6 percent.

This next growth phase will largely stem from the rising appetite for predictive intelligence that enables organisations to anticipate market shifts before they fully materialise.

Furthermore, research workflows are becoming increasingly automated, allowing firms to execute studies faster and at greater scale. Businesses are also embedding real time customer feedback systems directly into operations, while marketing and customer relationship platforms are integrating research outputs more tightly than ever.

As personalisation becomes central to brand growth strategies, companies continue to invest aggressively in analytics that decode individual behaviour patterns.

At the same time, the broader economic environment is reinforcing the sector’s importance. Sustainable economic growth depends heavily on informed business decisions, and market research firms provide the intelligence backbone that enables those decisions.

By helping organisations interpret consumer behaviour, detect emerging demand signals, and respond quickly to market changes, research providers actively support productivity and competitiveness.

For instance, data from the U.S. Bureau of Economic Analysis showed that real GDP in the United States grew by 2.1 percent in the second quarter of 2023, underscoring how stable economic activity typically fuels stronger demand for structured market intelligence.

Meanwhile, technology continues to reshape how insights are generated and delivered. Leading providers are rolling out AI powered, real time research ecosystems that dramatically shorten the distance between data collection and actionable insight.

A notable example emerged in September 2023 when Meta Platforms introduced Meta AI, a conversational assistant built on Llama 2 and advanced large language model research.

The system can pull live information through Bing integration and generate images during text interactions, signalling how intelligent automation is redefining the research experience.

Strategic consolidation is also accelerating capability expansion across the sector. In July 2024, AlphaSense acquired Tegus for 930 million dollars in a move designed to deepen its intelligence platform by embedding Tegus’s extensive expert interview library and financial datasets.

Through this integration, AlphaSense aims to deliver richer and faster insights to corporate and investment professionals who increasingly demand unified intelligence environments.

Across the competitive landscape, a diverse mix of global and regional players continues to shape the market. Major participants include Nielsen Holdings, IQVIA, Gartner, Kantar, Ipsos, GfK, Dynata, Euromonitor International, Mintel, Forrester Research, Comscore, Dunnhumby, NOI Polls Limited, African Response, and several specialised consultancies operating across emerging and developed markets. Each of these firms is steadily investing in automation, behavioural analytics, and mobile first methodologies to keep pace with rapidly evolving client expectations.

Regionally, North America retained its position as the largest market in 2025, while Western Europe followed as the second biggest contributor.

However, momentum is clearly spreading across Asia Pacific, the Middle East, Africa, and Latin America as organisations in these regions intensify their focus on customer intelligence and competitive positioning.

Taken together, the trajectory of the market research services industry shows a sector steadily evolving from traditional survey work into a technology driven intelligence engine.

As companies confront more complex consumer environments and faster market cycles, the ability to generate timely, credible, and predictive insight will increasingly determine which organisations stay ahead and which struggle to keep pace.