To accelerate its next growth chapter, digital marketing agency Chain Reaction, United Arab Emirates, has installed Mohamad Itani as Chief Operating Officer, thereby reinforcing its ambition to scale a fully integrated, data-led and transformation-focused offering across the region.

With this appointment, the agency clearly signals a sharper operational focus and, at the same time, positions itself to deepen its full-funnel capabilities. Itani steps into the role with more than twenty years of cross-market experience spanning digital transformation, media strategy, partnerships and executive leadership across MENAT and Europe.

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Consequently, the agency expects his blend of entrepreneurial thinking and large-scale execution discipline to inject stronger structure, speed and strategic cohesion into its operations.

Speaking on the development, Chief Executive Officer Saif Jarad emphasized that the timing of the appointment strongly aligns with the company’s ongoing evolution.

According to him, as Chain Reaction deliberately advances beyond its roots as a performance-driven digital specialist toward becoming a comprehensive growth partner, Itani’s wide-ranging exposure across platforms, agencies and regional markets will play a critical role in sharpening delivery and expanding impact.

Furthermore, Itani himself framed the transition as a natural progression in his professional journey. He acknowledged the agency’s long-standing reputation for performance excellence and its bold, challenger mindset.

More importantly, he outlined a clear operational agenda for his new mandate. He stated that he will actively reinforce operational discipline, deliberately dismantle internal silos and consistently empower teams to produce tightly integrated, results-oriented solutions that deliver measurable value for clients across the region.

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Prior to this move, Itani spent six years at Amazon Ads, where he served as Head of Partnerships for EMEA. During that period, he actively helped to build robust regional ecosystems, steadily scaled high-performing teams and strategically shaped go-to-market frameworks across both emerging and developed markets. As a result, he gained deep, hands-on insight into platform dynamics, partner growth and cross-market expansion.

In addition, his industry influence extends beyond corporate roles. Meanwhile, he previously held the position of Vice Chair at IAB MENA, where he worked closely with regional stakeholders to advance digital standards, strengthen talent pipelines and support broader ecosystem development.

Therefore, the appointment marks a deliberate and forward-looking step for Chain Reaction. So, as the agency intensifies its push toward integrated growth solutions, it is now clearly betting that tighter execution, stronger operational alignment and sharper market focus under Itani’s leadership will translate into faster momentum and deeper client impact across the region.