Abimbola Mohammed, a respected brand analyst and content writer, has won the 2025 Marketing Journalist of the Year Award. The 4th Nigeria Marketing Awards (NMA) held the event at Jewel Aeida, Lagos on Saturday.

She competed against top journalists from various newspapers and online platforms. Ultimately, Abimbola secured the prestigious award. Her entry was titled “Creative Industry Stakeholders Call for Strategic Financing Revolution to Unlock Nigeria’s $100 Billion Potential.”

Abimbola’s entry stood out for clear reasons. Specifically, it addressed core marketing issues. She presented the information in polished prose with exceptional clarity. The jurors noted that her high-quality entry met the highest standards. In addition, they positioned her as an excellent writer rooted in excellence and ethical practice. Her innovative approach to content writing has set a high bar for insightful brand journalism.

She is a registered member of the Advertising Regulatory Council of Nigeria (ARCON) and the Nigerian Institute of Public Relations (NIPR). Furthermore, she holds full membership in the Chartered Institute of Sales and Customer Service Management (CISCSM). This latest achievement further confirms Abimbola Mohammed’s professionalism. Indeed, she speaks the language of the Integrated Marketing Communications industry fluently.

A Multimedia Journalist Making Her Mark

Abimbola is a multimedia journalist who has carved out a distinctive space. This space covers journalism, marketing, and communications. As Chief Correspondent and Senior Content Writer at Marketing Edge Publications, she has established herself as a trusted voice. She is known for her insightful articles, compelling narratives, and results-driven solutions.

She has a passion for storytelling, problem-solving, and business growth. Therefore, she thrives at the intersection of these three disciplines. Her expertise spans content marketing, proofreading, and collaboration. She honed these skills through teamwork and effective communication. As a cooperative team player, Abimbola dedicates herself to sharing insightful information and driving constructive change.

Her journey in journalism began at Lagos Traffic Radio, where she cut her teeth in the industry. She later joined Marketing Edge, covering Integrated Marketing Communications. Concurrently, she also works with Hanoville Specialist Hospitals as a social media strategist. This experience equipped her with a unique understanding of the marketing landscape. It also gave her the ability to craft compelling narratives that drive measurable results.

Academic Excellence and Professional Development

Abimbola’s academic background is equally impressive. She studied Mass Communication at The Polytechnic Ibadan and Broadcasting at Lagos State Polytechnic. Moreover, she holds a Postgraduate Diploma in Mass Communication from Caleb University. She has a Master’s in Corporate Communication from Rome Business School (RBS). Currently, she is pursuing her MSc in Advertising and Public Relations at Caleb University. She is also studying for her Diploma in Media Management at Alphabet Academy (AMA), one of Nigeria’s leading media schools.

Rome Business School certified her for Business Leadership Development. Additionally, she is an alumnus of Lagos Business School and Oxygen Academy (O2) Lagos, where she studied Marketing Strategy. Her professional affiliations include membership in the Brand Journalist Association of Nigeria (BJAN), Junior Chambers International (JCI), and Turnaround Management Association (TMA).

Strategic Brand Guardian

Mohammed has worked with several companies and individual brands, including Hanoville Specialist Hospital, Dr. Dolapo Akintunde, Successory Nigeria Limited, Digital Agency for Africa, Bradford Africa Awards United Kingdom, African Cultural Hall of Fame, and Unforgettable Awards, providing strategic guidance on brand building, image management, and public relations.

A Trail of Recognition

Abimbola’s hard work and dedication have earned her numerous accolades. She was named Brand Journalist of the Year 2025 at the ADVAN African Awards, Public Relations Journalist of the Year 2024 at the LaPRIGA Awards, and Marketing Journalist of the Year in 2023 and 2024 at the Nigerian Marketing Awards. Her latest win marks her third consecutive recognition at the NMA, solidifying her position as one of Nigeria’s most accomplished marketing journalists.

A Voice That Drives Change

As a lover of writing, research, and Integrated Marketing Communications, Abimbola is intelligently curious. She has a deeply rooted interest in Strategic Problem Solving (SPS) when crafting marketing, brand, or communication strategies. Her strong interpersonal and social skills make her a valuable asset to any team. Therefore, her ability to work collaboratively earned her a reputation as an exceptional team player.

With hundreds of impactful articles under her belt, Abimbola has established herself as a trusted voice. Her passion for crafting compelling narratives and driving results-driven solutions helped brands overcome marketing challenges. This work boosted sales and maximized ROI.

Marketing Edge Publications recently promoted her to Chief Correspondent and Senior Content Writer. Abimbola continues to showcase her versatility and proficiency. She remains a force to be reckoned with in the world of journalism, marketing, and communications.

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