Publicis Media has emerged as the clear leader in global media account gains for the first six months of the year, according to fresh figures from COMvergence.

The group secured net new business worth $6.34 billion, factoring in both client retentions and losses.

Major victories included Coca-Cola’s $835 million North America media account, alongside global assignments from brands such as Barilla, Dropbox, Goodyear, LinkedIn, Mars, PayPal, and Santander.

Mediabrands and Omnicom Follow

Mediabrands, the media arm of IPG, took second place with $1.48 billion, buoyed by a strong U.S. showing.

Omnicom Media Group followed in third with $1.16 billion, thanks in part to winning the Kimberly-Clark consolidated review outside North America.

Other Agency Rankings

Dentsu and Havas placed fourth and fifth, while WPP slipped to sixth, recording a net loss of $2.27 billion including Coca-Cola, which shifted to Publicis.

On the individual agency front, IPG’s Initiative led globally with $1.4 billion in wins, including Paramount and Anthropic. Publicis-owned Spark Foundry and Zenith came in second and third.

Rising Pitch Activity

Pitch activity reached $17.6 billion globally in the first half, up 7 percent year-on-year.

The U.S. accounted for 45 percent of the total spend under review, followed by China at 11 percent.

Global Reach and Independent Success

COMvergence tracked nearly 1,840 media account reviews across 49 countries, with local reviews making up 61 percent of the activity.

Independents also made a mark, claiming $2.98 billion in business, highlighted by Horizon Media’s Spectrum and Peloton wins worth over $1 billion combined.

REGISTER FOR MARKETING EDGE STAKEHOLDERS SUMMIT