FrieslandCampina WAMCO Nigeria Plc, makers of Peak Milk, successfully concluded its “Enjoy Christmas at its Peak” 2024 campaign, spreading joy, connection, and generosity to households across the country.

The Campaign, which ran from December 1st to 14th, exceeded expectations, fostering a sense of community and amplifying the /holiday spirit. With Christmas being a season of love and giving, FrieslandCampina WAMCO Nigeria Plc made the celebrations even more memorable for Nigerians.

Moninuola Kassim, Senior Brand Manager at Peak Milk, emphasised the brand’s mission to bring the true magic of Christmas to as many people as possible.

“We are proud to have achieved this goal. Through our various initiatives, we were able to create meaningful moments and positively impact families across Nigeria.”

One of the campaign’s biggest highlights was the widely known “#Peak12DaysOfChristmas” social media event, which engaged thousands of participants and rewarded them with exciting prizes.

Beyond the digital space, Peak Milk’s community outreach efforts in Lagos, particularly in Ikorodu and Ajah, had a lasting impact.

Through its special Breakfast Café activations, the brand brought communities together over wholesome Peak-powered meals, while also distributing essential gifts to residents.

READ ALSO: GDM @ 15: Reinventing the future through strategic transformation and thought leadership

The overwhelming response from these communities underscored the success of the initiative. Omolara Banjoko, Marketing Manager at Peak Milk, in her reflection of the experience state; “Seeing families bond over breakfast and witnessing the pure joy on children’s faces as they received gifts truly embodied the spirit of the season. These moments reaffirmed our commitment to supporting and nurturing Nigerian communities.”

Another key element of the campaign was celebrating the warmth of Nigerian family traditions. Peak Milk encouraged consumers to share their “Peak Christmas Morning” moments, a user-generated content initiative that resonated deeply with audiences. Families across Nigeria took to digital platforms to showcase their cherished holiday experiences, creating a shared sense of joy and nostalgia.

For decades, Peak Milk has remained a trusted household name in Nigeria, recognised for its commitment to quality, nourishment, and community engagement. As Nigerians continue to seek wholesome nutrition for a healthy and active lifestyle, we are dedicated to
enriching lives, fostering connections, and creating moments of happiness—one nutritious meal at a time.

Through the “Christmas at Its Peak” campaign, the brand not only spread holiday cheer but also reinforced its role in bringing families and communities together, proving once again why Peak Milk remains the preferred choice for millions of Nigerians.

About Peak Milk:
Peak Milk, a brand of FrieslandCampina WAMCO Nigeria Plc, has been a trusted household name in Nigeria for decades. Renowned for its commitment to quality and nutrition, Peak Milk is the preferred choice for millions of Nigerians seeking the nourishment needed for a healthy and active lifestyle.