Brand launches, unveiling that captured headlines in 2024, fueling consumer anticipation for 2025
By Felicia Nwosu
As 2024 draws to a close, the year has witnessed a remarkable array of brand innovations and rebrands, reshaping industries and setting new benchmarks for consumer engagement.
From the tech sector to beverages, automotive, and beauty, these companies have made strong headlines with strategic moves that reflect resilience, creativity, and the evolving demands of modern consumers. With the dawn of 2025 on the horizon, consumers are eagerly anticipating what’s next, with brands continuing to drive excitement and industry shifts through unique product offerings and brand identities.
As the year winds down, MARKETING EDGE dived back into its 2024 product launch archive to flash back to some of the most remarkable brand launches and unveilings that have left a lasting imprint on the year.
Pepsi unveils new logo and visual identity at iconic Nigerian landmarks
Pepsi, the globally renowned beverage brand, has rolled out its new logo and visual identity in Nigeria, marking a pivotal moment in its journey of continuous reinvention. The refreshed design underscores Pepsi’s commitment to innovation, cultural relevance
Star lager unveils refreshing new look
Star Lager, a beloved Nigerian brand since 1949, has introduced a modern update to its packaging while preserving its iconic heritage. The new design combines retro elements with a contemporary aesthetic, featuring the classic star emblem that represents the brand’s commitment to quality and its strong connection to Nigerian consumers. The new packaging is a celebration of Star Lager’s legacy, with the same smooth and crisp taste that has been enjoyed for decades.
Kantar
Kantar, a global leader in data and insights, introduced its strategic consulting practice in Nigeria this year. This move aims to provide brands with in-depth consumer behavior insights, enabling data-driven decisions that foster growth.
Pisi unveils new brand identity
Pisi, formerly known as Pisi Mobile, has unveiled a comprehensive rebranding initiative that marks its shift from a service provider to a broader ecosystem for innovation. The company’s new identity, launched during an event in Lagos, highlights its commitment to empowering African businesses with innovative technology solutions.
ADVAN holds maiden Partners Innovation Day, unveils Advan-X
The Advertising Association of Nigeria (ADVAN) hosted its inaugural Partners Innovation Day in Lagos, focusing on connecting, innovating, and elevating the industry. The event featured top Chief Marketing Officers and saw the launch of ADVAN-X, a new platform designed to integrate advertising and marketing stakeholders.
mediaReach OMD unveils The Red Room
At the National Advertising Conference 2024, mediaReach OMD unveiled The Red Room, a hub for transformative discussions on marketing and communication trends. The Red Room theme, “Discussing The Shifts in Marketing and Communication,” addressed emerging trends and the smart application of technology in the industry. In addition to this, the latest edition of the Media Facts Book was also launched, providing invaluable insights across 23 West & Central African markets. This initiative reinforces mediaReach OMD’s leadership in innovation and strategic insights in media and advertising.
Samsung unveils the new Galaxy A06 – Galaxy Wey Sabi
Samsung Electronics has launched the Galaxy A06, the latest addition to the Galaxy A series. Designed to offer premium features at an affordable price, the Galaxy A06 provides durability, security, and functionality. With the tagline “Galaxy Wey Sabi,” it promises an exceptional experience for entry-level smartphone users, blending cutting-edge technology with sleek design.
EDGE AWARDS: MARKETING EDGE rebrands its prestigious award
MARKETING EDGE has rebranded its signature award as the EDGE AWARDS, marking a significant shift in its scope and focus. The EDGE AWARDS now serves as a platform to celebrate brands, agencies, and individuals who exemplify excellence through innovative campaigns and strategic vision. This rebranding reflects the publication’s resilience and forward-thinking approach as a leading media platform in the Nigerian Integrated Marketing Communications sector.
Seaman’s Schnapps unveils new look in grand style
Seaman’s Schnapps, Nigeria’s original number one prayer drink, has relaunched with a fresh modern look to attract a younger audience while retaining its loyal customer base. The rebranding emphasized the brand’s commitment to quality and innovation. It also highlighted that the rebrand aims to combat counterfeiting and strengthen consumer confidence, while continuing to honor the brand’s rich cultural heritage.
MIKANO Motors-Changan celebrates automotive excellence, launches new SUV models
In the automotive industry, MIKANO Motors and its partner Changan set a high bar for innovation with the unveiling of their latest SUV models, the X7 Plus and CS95. MIKANO International, in partnership with global dealer Changan, celebrated a night of automotive excellence by unveiling the X7 Plus and CS95 SUVs. The event showcased MIKANO’s commitment to the automotive industry, with both vehicles promising innovation, style, and performance.
Lush Hair unveils “Hair Treatment” line at Lagos Fashion Week 2024
Lush Hair Nigeria introduced its new “Hair Treatment” product line at Lagos Fashion Week 2024, aimed at nourishing and promoting confidence in African hair. The range includes solutions for various hair care needs, from nourishment to anti-dandruff treatments. The launch aligns with Lush Hair’s commitment to supporting African women in their beauty journey and fostering self-confidence
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