Porsche cars creative business up for pitch
By Abimbola Mohammed
The German automobile manufacturer Porsche has put its Australia creative business up for pitch.
The incumbent DDB won the account in 2015 when it handled the creative and communication for the German manufacturer. In 2019 The Ross Partnership DDB retained the account.
DDB Melbourne has been leading the creative and communications strategy for the German auto manufacturer in a bid to position Porsche as a leading sports car brand in Australia.
According to AdNews Fellow Omnicom agency PHD handles all media for Porsche in Australia while the PR is run internally.
At the time of the appointment, Porsche’s director of marketing Toni Andreevski said the company was “delighted to be partnering with DDB Melbourne as we look to engage the next generation of Porsche owners and continue to embrace our longstanding loyal customers.
“It’s a very exciting time of growth for Porsche and we need a strong, innovative creative partner to help us continue to deliver results.”
Last year, ahead of the Australian Grand Prix, Porsche and DDB Melbourne partnered with video game creator Atari to put two Porsche Taycans against each other in a game of Pong.
Taycan Arcade saw two geofenced Taycans go back and forth in a game of arcade tennis, rallying a 150km/hr AI-controlled drone between them.
The online Taycan Arcade game also lets people customise their very own Taycan and compete in an 8bit experience.
Psembi Kinstan, executive creative director at DDB Group Melbourne, said of the work: “An engineering feat as remarkable as the Taycan deserves an ambitious one-of-a-kind demonstration.”
This month, DDB Melbourne announced the promotions of creative partner Giles Watson to deputy executive creative director, and group creative director James Cowie to creative partner head of copy.
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