Harnessing power of personalisation to deepen brand loyalty
By Felicia Nwosu
With consumers’ expectations from brands rapidly changing with new anticipations for experiences for personalisation, brands need to explore various strategic thinking in both wooing and retaining existing customers. There is a need to harness the power of personalisation to deepen engagement between brands and consumers to boost loyalty.
To boost loyalty aimed at creating a passionate top-of-the-mind, brands must strive to unlock limitless customer lifetime value by curating and delivering hyper-personalized customer experiences: Connecting to your market of one while creating customer value through omni-channel excellence. Brands must engage with consumers meaningfully to keep them hooked to enable them maximize their lifetime value (CLV).
Today’s brands need to understand that consumers want brands to comprehend their needs, pain points, and talk to them in their language, at their time, on their preferred channels and offer solutions that cater to their specific needs. Embracing this paradigm shift through investment in technology marks the survival and success of any brand that pivots to reflect and adapt to the changing landscape.
To constantly sustain the level of experience and engagement momentum with consumers, there is a need for organisations to ensure that innovation is at its core to enable it to provide a faster & personalised engagement that will help to drive sustainable growth.
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