MIPAN moves to bridge industry skill gap with media academy
The Alphabet Media Academy has been launched to provide adequate training for practitioners in the Integrated Marketing Communications industry and bridge the dearth of manpower in the sector.
The academy has also partnered with the Media Independent Practitioners Association of Nigeria (MIPAN) whose various agencies could absorb the students for internship and possibly job placement.
Chief Executive Officer, AMA, Mr. Eki Adzufeh, stressed that the academy was set up to saturate the industry with qualitative personnel that could deliver great jobs to their clients.
Adzufeh who spoke during the launching ceremony of the academy at Protea Hotel, Lagos, noted that AMA was the first of its kind in Nigeria and the whole of Africa, stressing that the academy takes priority in teaching its student practically and through foreign exposure on how the media industry works in advance countries.
In his words: “You know a lot of us who read Mass Communication, or went to Communication Schools, it is basically theory, but here you are going to be trained practically, and that will bring you hand on to be the best that you can ever be.
“AMA will give you the best training and secondly if you come to AMA and you are one of the best students; you have a job guarantee. We are also making agreement to be able to take our students outside the shores of Nigeria to see how the industry works in developed countries.”
He added that the initiative to start the academy was meant to better the industry and to improve on the delivery of the industry to its numerous clients.
Speaking in the same vein, Chairman of the academy, Mr. Vincent Oyo, affirmed that AMA was set out to be the preferred media academy that creates a pool of well-trained talents in the marketing and communications industry in Nigeria and in Africa.
Oyo stated that it was imperative to have an academy of such magnitude in Nigeria because the world has gone global and there was need to constantly upgrade our skills to be in tandem with global standards.
He said: “The nature of the media industry here today is one in which we are no longer talking about newspapers, radio, TV, Outdoor and all of that. We are talking about going digital and things like that, so these are some of the things that you would find in our curriculum and that is what we are going to be training our students on. We are really ambitious and we are interested in providing the best that the industry can have and we are hoping that all our partners will be able to work with us.”
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