‘AI for good’ trends as OpenAI’s GPT-4 stirs fresh concerns
By Zion Rufus
Whether AI will continually be used as a force for social good and the development of new solutions to existing problems, now pose complex questions for professionals as OpenAI introduces GPT- 4.
Armed with broader knowledge and problem solving abilities, GPT-4 has surpassed ChatGPT in its advanced reasoning capabilities. The large multimodal model can generate, edit, and iterate with users on creative and technical writing tasks, such as composing songs, writing screenplays, or learning a user’s writing style.
“GPT-4 is an intriguing development, but we need to approach AI generally with caution, care and collaboration,” says Wale Adegoke, CEO Nimbus Media told MARKETING EDGE in a conversation.
“There have been concerns about the impact of AI in the creative and marketing industries and I share this: I believe we need to embrace AI as a tool that can augment our skills and enhance our work rather than view it as a threat. Let us all be committed to using AI in ways that benefit our customers and employees. I believe that AI has the potential to transform the way we live and work but it’s up to us to use it in a way that benefits everyone. Let’s embrace AI as a tool for good and use it to create a better future for us all,” he said.
From digital warfare, terrorism, and ramped up surveillance to supercharging social, religious, and ethnic tensions, the age of deep fakes, chatbots, and algorithmic bias will present new challenges in every society, but especially in those without robust regulatory frameworks and with limited technical and critical capacities.
“In order to preserve human rights, dignity, and agency, we need to be ready for nefarious attempts to leverage this technology to sow discord and to facilitate abuse of marginalized or disadvantaged groups. As a community, we must be clear about what we stand for and are striving toward instead of merely defending the status quo,” says Jennifer Oldfield, Director of External Relations, Global Partnership for Sustainable Development Data.
Some of the risks to human rights posed by the next wave of Artificial Intelligence include lack of transparency and accountability, and how the use of AI will concentrate wealth among early adopters.
Given the real potential and hyped-up buzz surrounding new technologies, the question for the development and policy communities becomes what to make of all these impressive uses of Al and whether advances in machine learning can be leveraged to improve people’s lives without worsening inequality.
Amid the excitement of the breakthrough moment, Oldfield points out that businesses can not afford to lose sight of the need for a human-centered approach to handling the onslaught of Al tools.
“Technology should be in the service of human wellbeing and agency, rather than a force that consolidates power. If we are pragmatic about the opportunities and clear-eyed about the risks, then policymakers and practitioners can use Al’s zeitgeist moment to push for measures that help leverage Al technology to serve humanity and foster dignity rather than to undermine it,” she added.
In a conversation on dispelling concerns around AI and its disruptive applications, Boye Adefila, founder of Copycoach Nigeria warned professionals to stay on their guard as AI technologies can also be used for fraudulent purposes.
Citing the cases of people who have been defrauded by cyber criminals who use AI-powered softwares to commit scams, Adefila urged: I think we should not hurry to dispel fears. Let’s keep discussing the issues for now.”
For Raul Popa, CEO of TypingDNA, It is imperative to understand that generative Al technologies have gotten to a point where unethical behavior is consequential.
“We are significantly behind in both policies and technologies that prevent bad actors from breaking our fragile trust system by the use of ChatGPT, GPT4 and the likes,” he said.
Umesh Udayaprakash, country delivery head, Innova Solutions who spoke in a blogpost on Al Trism, an innovative concept in Al-driven technology, is reshaping industries by offering immersive and adaptive experiences revealed that as artificial intelligence systems grow in complexity and application, ensuring their robustness and security will become increasingly important.
According to Udayaprakash, adversarial attacks, in which malicious actors manipulate input data to deceive Al models, present a significant challenge to the reliability and safety of Al systems.
Adversarial attacks exploit the vulnerabilities of Al models, specifically deep learning models, by introducing carefully crafted input data (called adversarial examples) that are designed to mislead the model into making incorrect predictions or classifications.
Meanwhile, Robert Lake, CEO and Cofounder at Boulevard maintained that the key to creating a truly equitable society lies in harnessing the power of technology to create immersive and personalized learning experiences that not only enhance skills but foster authentic and meaningful mentor-mentee relationships.
For Lake, Al is creating the potential to democratize the mentorship process and create more opportunities for diverse talent to connect with experienced mentors who can help guide them towards success.
He said: “By leveraging these tools to create customized learning paths, we can help individuals acquire the skills they need to succeed and create a more diverse and inclusive workforce. And by harnessing the power of mentorship and Al, we can then create personalized and adaptive learning experiences that cater to the unique needs of each individual, and connect diverse talent with experienced mentors who can help guide them towards success.”
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