Professionals commend Fido Dido’s return as character stir up memories
By Zion Rufus
Cartoon character Fido Dido, has hit the screens again, bringing back old time memories that has sparked emotions and excitement amongst industry professionals.
Created in 1985, Fido Dido rose in global popularity as an advertising mascot for beverage brand, 7up. The cartoon character which fast gained identification as the face of 7 Up, embodies a feeling of being free to be yourself.
Expressing her excitement, Dolapo Otegbayi, Category Marketing Director, FrieslandCampina shared: “Guess who’s back. I recall with fondness Fido Dido character – 7UP’s distinctive asset back in the days. In fact, my Mum used to yab me when I act in a ‘robotic way’. “wo bi o n’se se bi Fido Dido” (see how you’re behaving / acting like Fido Dido). Anyways, I’m happy to see our childhood brand character is back. I am looking forward to see how Fido Dido will adapt to the current realities and digital age. How will Fido Dido position itself to generation Z and Alpha?”
Speaking in similar vein, Segun Mcmedal, PR Strategist & Business Devt Executive disclosed: “I’ve had this picture of the Fido Dido character saved in my folder for years because I love the concept and it brings back memories. I’m happy that 7UP is bringing it back to our lives.”
Calling on Nigerians to be their original selves, 7up Nigeria had recently relaunched the Fido Dido mascot via a campaign tagged 7up, Be You, Nothing Sure Pass.
Reminiscing childhood memories, Ekene O shared: “Remembered the animated drawing of Fido Dido; whenever I have a new exercise book, the scene animation inspires me to draw Fido Dido using my new black pen. Fido Dido qualifies for a hashtag. Cheers.”
Buttressing the nostalgic feeling the character evokes, Segun Ogunleye, General Manager, Marketing, 7UP Bottling Company, noted: “And there lies the job to be done; how do we bring this Iconic black and white mascot to life again to connect to the current generation of colours and realities? We think simply by allowing Fido be Fido! Of course Fido now understands our identity, connects with our our nuances; hence his being decked in Naija Swag! Fido is across channels and touchpoints being himself and charging every one of us to stay true to ourselves like he’s done because. Nothing Sure Pass!!! We are definitely excited about this campaign and are happy with its instant reconnection.”
Mimidoo Ucheagwu, Corporate Communications and Sustainability Manager also shared in a post: “My childhood story will not be complete without Fido Dido; the memories.”
On Twitter, commenting on the traditional adaptations of the ad mascot, Chidi Okereke, a Digital Communications Professional said: “Love these Naija expressions of Fido Dido. The cool bobo has been localized.”
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