MARKETING EDGE on TV hosts Oyedeji this Wednesday

By Oghale Mafuru

Foremost Advertising, Marketing, and brand-centric television programme will be hosting Dr. Tayo Oyedeji, CEO, Publicis Groupe/Redefini Nigeria, an astute professional who has honed his skill through decades of experience working in multinational companies around the world. The TV programme will be airing on Wednesday on TVC News, Channel 418 at 12:30 PM.

The programme, which has three segments namely brands news, brand in focus and industry conversation. is uniquely packaged to encompass industry gist, developments, and insightful conversation aimed to expand the frontiers of the marketing and advertising business in Nigeria and around the world.

Dr. Oyedeji will be featuring in the ‘Industry Conversation ‘ segment of the program where he will speak on salient issues about the business of advertising in Nigeria and around the globe.

His professional background includes work in finance, marketing, and management consulting in Africa, Europe, and North America.

He was the Regional Managing Director for Starcom in Africa, overseeing 756 personnel in 34 countries. Tayo has a doctorate in business administration from the University of Missouri-Columbia and a master’s in business administration from Oxford University.

Dr. Oyedeji has over 20 years of corporate and academic expertise covering media advertising, finance, marketing, and management consulting across Africa, Europe, and North America, with a proven track record of guiding business/academic growth and development.

He was a former Director of Business Development at MediaReach OMD, where he was in charge of the digital media division and the Etisalat account service team. He has worked for clients like MTN, Intel, HP, Visa, Virgin, GlaxoSmithKline, Guinness, and others.

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