Professionalism, inclusive participation re-echoes at MIPAN President’s Dinner
By Oghale Mafuru
In the pursuit of increased growth in the Nigerian advertising industry, practitioners have reiterated the need to sustain the existing structural framework that ensures professionalism through institutionalized membership and training. This call was made at the President’s Dinner of the Media Independent Practitioners of Nigeria (MIPAN) held at Radisson Blu Hotel, Ikeja, Lagos.
Femi Adelusi, President of the Association, while delivering his welcome address stated that as part of efforts to develop the industry and ensure that it operates in tandem with global best practices, the Association founded an academy where in-depth training and mentorship is made available to prospective practitioners.
“We have an institution called Alphabet Media Academy. Over the last four years, every quarter, we have taught and released professionals or graduates of various institutions who want to build a career in the marketing and advertising industry. We give them the chance to convert irrespective of their background,” he said.
Speaking further, he said: “Our facilitators and lecturers are drawn from practicing practitioners from across the industry and support from the academics as well. Today, the institution graduates about 3 to 4 sets of professionals every year. In the last session, we had members from five neighbouring countries.”
While noting that the academy awards certificates and post-graduate diplomas, the Association’s umpire disclosed that the academy has been fully recognised by the Advertising Practitioners Council of Nigeria (APCON) with automatic membership for graduates.
Commending the association in his speech, the Chairman of the event and Nigeria’s acclaimed most revered advertising icon, Dr. Biodun Shobanjo said training is critical to the development of the industry and that professionalism will ensure that the industry continues to produce campaigns that meet global standards.
“I am most delighted with the news of the creation of the Alphabet Media Academy where structured learning is being impacted to young professionals in grooming and guiding them into thorough-bred professionals who can stand their own in any clime,” he said.
While calling for inclusive participation of all stakeholders, the advertising legend said: “My appeal is that you all as individuals and corporate members key into this and several other opportunities to fully participate in building a future that is desirable for you all. Mind you, we should ensure collective engagement of all stakeholders.”
The advertising juggernaut advised MIPAN to leverage the accessibility to top-notch resources to improve the output of the Industry.
He said: “With the availability of global resources and facilitators, I will counsel MIPAN’s corporate members to spare nothing to ensure they actively participate in the provision of best in class service through this academy. It is notable to mention that APCON has also recognised the academy by giving it more institutionalization in the industry.”
The advertising legend, who lauded the leadership of the Association for the milestone achievement, charged them to continue to sustain efforts aimed at developing the industry.
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