WPP, Publicis, Dentsu on line up for AB InBev global media pitch
World’s largest brewer, AB InBev has announced a global media agency review with three of the world’s biggest agencies WPP, Publicis, and Dentsu.
Set to be concluded in 2022, the company disclosed that the review is part of an ongoing global marketing transformation journey.
According to the brewer, the transformation requires a combination of its internal capabilities with the external media and data ecosystem to enable deeper consumer understanding and the creation of campaigns which engage consumers in more meaningful and relevant ways.
“We have invited incumbent agency partners to join us in this process and will have an update on the outcome in spring 2022,” AB InBev announced.
RECOMMENDED ARTICLES
Comment
No comments found.