DIZO appoints White River Media as digital agency
DIZO, a global technology brand and the first brand under the realme TechLife ecosystem, has appointed White Rivers Media to curate its digital strategies in order to promote and elevate users’ Alot experience.
During the launch, the company announced that it was poised to pursue initiatives that are focused on helping people enjoy their lives through smart tech, adding that the new brand is distinct from other tech as it offers solutions that are aligned to the needs of different customers.
DIZO urges its consumers to “Be Different” as it offers the technology that complements their individuality empowering them thus becoming an extension of their personalities as it has support from realme around three key aspects which are Industrial Design, Supply Chain and AIoT experience that works perfectly with realme Link.
The brand plans to concentrate on smart entertainment, smart home, smart care, and accessories for its consumers and White Rivers Media has conceptualised the brand launch video with the vision of establishing the brand not just for the young generation but also for those who are young at heart.
Speaking about its plans, DIZO social media lead, Sugandha Varshney said: “The team at White Rivers Media understands that we intend to keep the consumers at the very epicentre of the technology. They have helped us curate a digital campaign that will help us reach our target audience.”
Also speaking, White Rivers Media co-founder, Mitesh Kothani said: “With people spending most of their time home, we have witnessed a gradual shift in their mentality — they are now willing to spend more to optimize comfort in their home lives. With the launch of DIZO during a time when the experience economy has slowed down, we are expanding our horizons towards creating versatile digital tech experiences and creating a sphere of tech-empowered life through AIoT.”
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