Ad Week Europe partners Republicom to host first ever Africa Segment
Advertising Week Europe, a foremost international marketing, advertising, and technology event has entered into a partnership with Republicom, an Integrated Marketing Communication group in Nigeria to host the first ever Africa Segment from March 20 to 24, 2017 in London.
Advertising Week Europe is a hybrid of inspiring thought leadership, entertainment and special events celebrating the industry and its people. The event which is in its fifth edition, this year will make Africa the center stage with two key sessions to be presented by Republicom with the theme: “Africa’s Mobile Revolution”.
The keynote address is expected to spotlight Africa and the impressive growth in the GSM sector looking at it from the economical standpoint and the growth opportunities that still exist in the sector.
Meanwhile, the plenary session with feature the theme: “1.2Billion Stories from Africa” which is expected to spotlight Africa as a complex, resilient, changing, resourceful and diverse continent on March 23, 2017.
The event is expected to feature the brightest leaders from the marketing, advertising, technology and entertainment industries across Africa who are expected to converge in London to share their vision, passions, and best practices.
From seminars and workshops led by some of the greatest minds in the industry by day, to world class entertainment in London’s most iconic venues night-Advertising Week Europe’s premier roster of events is like no other and for the first time Africa will be in focus.
Africa is “next”. The continent holds much promise but also presents many challenges for businesses. To succeed, companies and agencies must learn to harness the power of diversity, understand the nuances of culture and find opportunity where others have only seen problems. What are the forces driving rapid growth on the continent; diversity, urbanization, governance, mobile, the ubiquity of the media?
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