Global Report Rates Heineken as World’s Most Awarded Advertiser
An annual global media report by The Gunn, has placed Heineken as the Most Awarded Advertiser in Media in the World for 2016.
Behind Heineken were global brands such as Coca-Cola, McDonald’s, KFC, Microsoft and Samsung.
The Gunn Report focused on the overall media performance in the year January to December 2016 based on the results of the most important global, regional and national Media creative award contests spanning 40 markets.
Other highlights from the 2016 Gunn Report for Media include: Most Awarded Media Agencies in the World 2016
1 Starcom USA
2 Mindshare India
3 PHD New Zealand
4 OMD USA
5 OMD UK
Most Awarded Media Agency Networks in the World 2016
1 OMD
2 Starcom MediaVest
3 PHD
4 Mindshare
5 Mediacom
Most Awarded Countries in Media 2016
1 USA
2 United Kingdom
3 India
4 China
5 UAE
Media Campaigns of the Year 2016 (not ranked)
Always, ‘Girl Emoji’, Starcom MediaVest Group (London)
Ariel, ‘Removing The Stains Of Social Inequality. Share The Load’, Mediacom (Mumbai)
Burger King, ‘McWhopper’, Y&R Media New Zealand (Auckland)
DB Export, ‘Brewtroleum’, PHD New Zealand (Auckland)
Louis XIII Cognac, ‘#NotComingSoon’, Fred & Farid (New York)
Manulife, ‘The Price Of Living 2040’, PHD (Hong Kong)
Microsoft, ‘Tomb Raider Survival Billboard’, EMT/Dentsu Aegis (London)
Sainsbury’s, ‘Starting The Gift Of Reading At Christmas’, PHD (London)
Swedish Tourist Association, ‘The Swedish Number’, Ingo (Stockholm)
The Art Institute of Chicago, ‘Van Gogh BnB’, Starcom Mediavest Group (Chicago)
Untold Festival/National Institute for Blood, ‘Pay With Blood’, UM Romania (Bucharest
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