Apple Watch Soars High with 1 million pre-orders on launch day
The World’s biggest technology brand, Apple, on Friday began the sales of its new product, Apple Watch, with an amazing sales figure of an approximated 1 million watches pre-ordered.
In a statement released by Slice intelligence, a firm that tracks US consumer spending through e-commerce email receipts, having examined e-receipts from about 9,080 online shoppers, 957,000 people had pre-ordered for the watch on Friday in the US alone. An average of 1.3 watches was purchased at the rate of $503.83 per watch by the buyers.
The report further adds that almost two-thirds of these pre-orders were for the aluminium Sport line watch starting at $349, which is the less expensive watch.It was followed by one-third of the pre-orders for the stainless-steel Apple Watch collection starting at $549. As expected, people opting for the Edition series dipped in gold starting at $10,000 were not much. 71 percent of these pre-orders were received for the larger 42mm watch size rather than the smaller 38mm version of the watch.
However, Slice’s data does not include sales information in the other eight countries were the Apple Watch went up for pre-sale including Canada, Australia, Germany, France, united Kingdom, Japan, China and Hong Kong.
Unlike with past iPhone and iPad launches, Apple did not make the first-generation device available for purchase in its stores. Instead, interested customers were able to start placing pre-orders on Friday at 3:01 a.m. Eastern Time (ET).In contrast to past launches, the first generation iPhone only sold 270,000 in the first 30 hours of going up for sale and the iPad sold 300,000 on its first day.
However, Apple has refused to make any official comment on the purported figures from their Watch sales. Shipment and actual sales is expected to begin on April 24.
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