MultiChoice celebrates King Sunny Ade as he turns 70
MultiChoice Nigeria, has concluded plans to broadcast live the Sunny on Sunday concert on DStv Channel 198 and GOtv Channel 9 on Sunday, 11 December, 2016.
The world-class concert which will hold at Federal Palace Hotel and Casino, Victoria Island, Lagos, marks the grand finale of the 70th birthday celebration of one of Nigeria’s music maestros, Chief Sunday Adeniyi Adegeye, popularly known as King Sunny Ade.
After decades of superlative performances as a Juju exponent, King Sunny Ade, who is understandably one of Nigeria’s music greats, turned 70 on September 22, 2016. For those that do not know, the Grammy-award nominee has been performing on stage for upwards of 50 years. He has under his kitty over 70 albums, including collaborations with artistes such as Steve Wonder, Many Dibango, Youssou N’Dour, Salif Keia, among many others.
Also as part of the celebration, and to honour his accomplishment in music, Sunny Ade was officially inducted into the Hard Rock Cafe Lagos Music Memorabilia Collection on Wednesday, November 30th. He is the first Nigerian to be so honoured.
In commemoration of the induction, Chivas presented KSA with a Chivas Regal 25 Year Original Blended Whisky; and created a signature drink for KSA, which was served as cocktails at the induction.
Sunny Ade now ranks among other Hard Rock world greats whose music paraphernalia dots the walls of the franchise business across the world. Other greats who are on the Hard Rock showcase include, The Beatles, The Rolling Stones, Jimi Hendrix, Michael Jackson, Elvis Presley, Brian Wilson and Elton John among others.
Martin Mabutho, General Manager, Marketing and Sales, MultiChoice Nigeria, speaking on the collaboration, said: “We are proud to celebrate Nigeria’s foremost Juju exponent who, for over 50 years, has consistently made great music, videos, and art that have become legendary.
As an undisputed authority in the Nigerian music industry, King Sunny Ade, has continued to earn more respect from his increasing and wider audience home and abroad. We are aware of his contribution to the growth of the industry and that is why we are partnering with Temple Management Company to bring this historic celebration to our subscribers through a live broadcast.”
The Sunny on Sunday concert will feature other great artistes including Onyeka Onwenu, Awilo Logomba, Iyanya, Dare Art Alade, Terry Apala, Jeff, Tyson Noir, and many more.
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