A.Y Live strengthens partnership with Maltina

Popular non-alcoholic and leading brand in the malt segment, Maltina has proudly announced its commitment and continuous support of the entertainment industry by renewing its historic partnership with prominent Nigerian comedian, Ayo Makun alias A.Y. as the lead sponsor of the annual A.Y Live comedy concert.

The 2015 edition of the comedy concert tagged “Complete Happiness” is a special Easter edition which will hold at Eko Hotel and Suites, Victoria Island, Lagos on Sunday, April 5, 2015.

The Senior Brand Manager, Maltina, Adewole Adedeji said that the continued sponsorship of the comedy series is intended to spread fun and happiness across the country. He also highlighted that it has become one of the numerous ways the Maltina brand hopes to connect with the happy moment of consumers as part of its “Laugh Out Loud” campaign.

In Mr Adedeji words, “Maltina as a brand which constantly preaches happiness is keen on promoting activities that stir up the happy self of any individual. We believe the secret to living a long healthy life is to stay happy and AY Live delivers that exact recipe. Last year was amazing, the feedback from our consumers was mind-blowing, so there was certainly no questioning our partnership this year as we hold the happiness of our consumers as utmost priority.”

The Lagos Easter edition featured popular comedians like I GO DYE, Chi Gul, Seyi Law, Ushbebe, Princess, Shakara, Gordons, Helen Paul and Funny Bone, among others. The show will also feature famous musicians like Sunny Ade, OnyekaOnwenu, Phyno, Wizkid, Timaya, Lil Kesh, YemiAlade and Korede Bello.