10 Reasons Why South Africa Should Be On Your Creative Radar In 2018

For the past 40 years, the Loeries has pushed the standard of the Africa/Middle East brand communications industry higher and higher. It invigorates and encourages the region’s creative minds, rewarding the brightest and the best while providing inspiration for new young talent.

The Loeries is not just an awards event. It is the biggest gathering of the creative industry in the region, a week of inspiration that has evolved into the highlight of the brand communications year. It features some of the industry’s greatest international creative minds as judges and seminar speakers. It’s where the world’s most innovative companies such as Facebook and Google, host creative events for industry professionals. And then it turns the party city of Durban into a festival of creativity with amazing music, dance, food, drink, crafts, fashion, comedy, street theatre and art.

Entries for Loeries 2018 open on February 1. If you’re in the brand communication industry this is the time to be considering your entry and attendance at Loeries Creative Week in August. And while you’re in South Africa, there are so many other creative experiences to take in. Here are just 10 ideas from the hundreds we could have picked.

  1. On a Saturday in the Maboneng Precinct of central Johannesburg you’ll find the buzzing Neighbourhoods Market offering food and drink experiences you won’t have anywhere else, plus some of the continent’s best handmade arts and crafts. If you miss Saturday, try the Maboneng Precinct on Sunday for Market on Main, plus Arts on Main which showcases some of the country’s finest art.
  2. If its music you want, Johannesburg offers a range of live venues and open mic opportunities. If you’re a jazz fan you want to visit the Orb Jazz Bar. For every other genre, Melville, Newtown, Rosebank, Braamfontein, Orange Grove and even Randburg all hum!
  3. No visit to Johannesburg is complete without a day in Soweto, starting at the famous Vilakazi Street for a close-up of world-altering history.
  4. Throughout Johannesburg you’ll notice amazing street art, worth a tour in its own right. Most notable spots are Maboneng, Soweto, Braamfontein and Jeppestown. Seek and ye shall find!
  5. Causing a stir in Cape Town is the Silo District, the new arts, culture and design precinct alongside the V&A Waterfront. It includes Zeitz Mocaa, the world’s largest museum of contemporary African art, and state-of-the art hotels, retailers, and restaurants.
  6. When you’ve had your fill of modernity, the colourful Bo-Kaap is the historical centre of Cape Malay culture in Cape Town and well worth a colourful and flavourful meander.
  7. Cape Town’s Woodstock is an increasingly great neighbourhood starting from its famous Biscuit Mill Saturday Market and radiating out to the Salt Circle Arcade and some of the funkiest and most laidback shops and restaurants in the country. Want to do serious shopping? The Cape Quarter oozes art, collectibles and boutiques; the V&A Waterfront is slightly more conventional but it’s got everything plus a great vibe.
  8. Cape Town is consistently rated one of the world’s most beautiful cities, from the mountains to the winelands and the oceans to the buildings. Soak it up and refresh your brain’s creative centre.
  9. Once you hit Durban for the Loeries, take a day or two and do the Midlands Meander for great art (make sure to include the Ardmore Gallery) and lush green hills and valleys.
  10. Swim, surf, SUP or just loll about on the beach, recharging your batteries. The Indian ocean is as warm as Durban’s people and there’s always something fun going on.

Not for nothing is South Africa known as the world in one country. Plan your August trip now!


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