Zenith Bank fortifies customer engagement with 2019 ‘Style by Zenith’
Unwavering in its quest to add value and keep the fire of customer engagement burning, Zenith Bank Plc has launched the 2019 edition of its customer-centric initiative tagged Style by Zenith 2.0. It was introduced recently in Lagos at the bank’s HQ.
Style by Zenith is an initiative created by Zenith Bank with a commitment to supporting and creating value for its customers. It focuses on the key aspects of consumers’ lifestyle such as fashion, food and entertainment (music particularly). It also aims at providing opportunities to nurture and expand the businesses of the SMEs and other entrepreneurs that play in the said sectors across the value chain.
Speaking at the 2019 edition of the initiative, themed “Style the Life You Desire”, the Executive Director of Zenith Bank, Dr Temitope Fasoranti, said: “We are creating a platform for entrepreneurs in the fashion, food and music business; a platform that will expose them to the international market.
“We will be helping people explore their passion and put their skills to good use for higher levels of success in their respective endeavours. We are committed to enabling our customers excel in everything they do.”
Describing the key facets of consumers’ lifestyle (fashion, food and music) as a tripod on which the existence of modern humankind stands, the bank reiterated the need to support SMEs and meaningfully engage entrepreneurs.
“Besides being their financial provider, we have decided to engage our customers at the most essential point of their needs. At every point in time, everybody is wearing something, eating something or listening to some form of music or entertainment. Our aim is to create a platform that will professionally and profitably engage all players across the value chain,” the bank said.
The 2019 edition is lined with a momentous array of activities which includes Fitness Walks to be held in conjunction with a non-profit organisation, Mass Medical Missions and a leading Health Management Organisation, Venus Medicare Ltd, all in Nigeria.
Mission Pink Cruise is a project of Mass Medical Missions supported by Zenith Bank and targeted at taking a general cancer prevention and health promotion to Nigerian communities by deploying Mobile Cancer Centres (MCC) tagged Pink Cruises across five cities.
The Fitness Walks and Pink Cruises are slated to hold in August across five major cities, including Lagos, Abuja, Port Harcourt, Kano and Onitsha.
Fashion One, a global fashion and lifestyle channel and a strategic partner of Zenith Bank will also be working on the 2019 Style by Zenith initiative.
Zenith Bank Nigeria Plc was established in 1990 and was one of the new generation banks that ushered the country into the modern banking system.
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