Yubo chooses Ogilvy Social Lab as its new agency
Yubo, a French social networking app designed to “meet new people” and create a sense of community, has appointed the Amsterdam office of advertising agency Ogilvy Social Lab as its agency of record.
Ogilvy’s first assignment is to create a campaign to help Yubo boost both awareness and usage of their new social platform.
This campaign will display Yubo as the groundbreaking social platform. The new social media platform distinguishes itself by offering a safe space to express oneself by focusing on inclusiveness, transparency and trustworthiness.
The first countries to roll out the campaign that aims to increase awareness and downloads are the US, Canada, Australia and the UK, where the brand already has a presence.
Yubo is a new social platform that makes it easy to discover new friends around the world. It already counts 45 million registered users and attracts tens of thousands of new users every day, mainly between the age of 15 and 20. The platform offers various ways to interact such as live rooms, private chats, games, and events.
Currently a team of 45 passionate engineers, designers, data scientists, safety specialists, and marketers based in Paris, London and Jacksonville, is working with the ambition to reinvent online friendships by providing a reliable and safe environment for their community.
Head of Brand Marketing, Yubo, Alia Chikhdene, said: “it’s very exciting to make our next steps with an agency that knows how to merge decades of experience with big global campaigns with the fast creativity of the latest social media. We’re convinced that together we can create the work that truly connects our brand to our audience.”
Ogilvy Social.Lab has been growing fast over the last two years, with new leadership on both the business, strategic and creative side. As part of the global Ogilvy network, the Amsterdam office has shown a remarkable surge thanks to the recent addition of new clients, with Yubo being the most recent one.
Chief Executive Officer, Ogilvy Social Lab Amsterdam, Jai Kotecha, said: “with the international ambitions of Yubo as a social platform and our expertise in creating compelling and effective social media campaigns, our fresh partnership feels like the perfect match to make this new platform a global success.”
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